Podenco Paradise

Posted on June 5, 2013

Podenco menswear brand has developed and grown, since essential style reported on the last collection, the pup is now a fully-fledged dog! With new designers on board, Podenco menswear is stepping it up a gear; the aim for this season was for Podenco to create a considered, chic, on trend menswear brand reflecting the attitudes, beliefs and colours of Ibiza. Creating a collection of t-shirts and shirts for the man who enjoys the Ibiza lifestyle, ensuring the modern man stands tall for menswear fashion in the Mediterranean and beyond.

PODENCO STORY IMAGES

This has certainly been accomplished with Podenco’s new collection, a selection of vintage Ibiza images printed on earth positive apparel along with a killer printed shirt collection; juxtaposing images of Buddha’s and machine guns, Podenco’s and roses, a holy cow and a hand to name but a few Podenco prints. Podenco was born out of a shack on Benirras beach in the north of the Island; this creative team of individuals has delivered a brand made up of no-nonsense integrity, vitality and originality. At one with the ancient Podenco hound, an exclusive range of high-quality, organic clothing lives in an atmosphere of relaxed, island life. Bringing the same personality of all that’s best about Ibiza – individuality, authenticity and independence.

PODENCO STORY IMAGES

Founder of the Podenco brand Danny Rose, a northern Ibiza resident, has created something really quite magical; taking the characteristics of the independent, free spirited Podenco hound, and designing a summer range inspired by exactly that – it is near genius. The range is clean and fresh, simple and strong. A colour palette of cool blues, sunset inspired dusty pinks, deep oranges, lush lilacs and pine forest greens has set the bar high. As a girl who loves Ibiza wholeheartedly, I am 100% in love with the Podenco brand and happy to be part of it.

PODENCO STORY IMAGES

An ethical brand, Podenco T shirts are printed on Earth Positive Apparel – 100% Organic Cotton with an emphasis on Organic Fair Trade Practices, Ethical Manufacturing and Justice for Workers and Low Carbon Products. Earth Positive takes direct action to combat climate change and to address environmental, social and ethical issues. It demonstrates the highest possible standards in one of the world’s most damaging and harmful industries. The Podenco shirts have been manufactured in a small, family owned co-operative. Each one has been screen-printed and hand finished. The cotton used is fair trade and the working practices involved in their manufacture are ethical.

PODENCO STORY IMAGES

With a tag line that captures the spirit of Ibiza ‘2000 years ago the Podenco made Ibiza their own, claiming the land with their independent spirit. Knowing what’s good for him, this hound remains running wild and free on the island today.’ Well clearly, it’s a Podenco thing! The Podenco legend has been re-born under the golden light of its world-renowned sunsets.

PODENCO STORY IMAGES
PODENCO STORY IMAGES
PODENCO STORY IMAGES

Credits:
Photographer – Magnus Dennis
Website – Www.Podencoclothing.Com
Styling – Charlotte Kennedy
Creative Director – Danny Rose
Hair & Makeup – Anna Perez From The Louise Maxwell Collective
Model – Athos Germano