The Italian Job: Meet The Team Behind Flower Power’s Vibrant Retro Look

Posted on August 5, 2019

Words: Samantha Sault

Images: Tamara Sini

The longest-running party on the island, Pacha Ibiza’s Flower Power never fails to delight partygoers with its blend of definitive ‘60s, ‘70s, and ‘80s music, as well as its immersive live performances and decorations. In 2019, the party is back for its 39thyear, bringing back many of the iconic elements since its conception by Piti Urgell in 1980. Now residing over the home of the twin cherries on a new night, with a new resident DJ and new rooms, there are plenty of new surprises.

For almost a decade, Made in Italy Ibiza has led the party’s artistic direction. Founded in 1994 by promoters Rossano Lucidi and Alessandro Gaeta, the nightlife production company synonymous with music, freedom and the glamorous hedonism of the island has been designing some of the most iconic parties in Ibiza and the world—the parties that entice holidaymakers and locals alike to dance until the wee hours, night after night, year after year. We got the chance to ask Lucidi and Gaeta about their vision for Flower Power in 2019 and what’s to come…

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What’s new at Flower Power in 2019?
After decades in charge of the DJ booth, Piti Urgell hands over the music to DJ Joan Ribas, a Pacha resident since 1987. If there is a DJ who knows the spirit of Ibiza parties, it’s Joan Ribas, who will make the dancefloor move every Wednesday with the best of soul, funk and rock of the ‘60s, ‘70s and ‘80s alongside DJ Mariano Somoza, another name inseparable from the island’s music scene. Ribas and Somoza create the soundtrack for the Main Room, where the Flower Power magic comes alive with performances under the artistic direction of Made in Italy Ibiza. In addition, this summer, Flower Power presents two new rooms: Pachachá by Pandora with DJ Oliver and Javi Muñoz, and the Funky Room by Elements with Kintar and friends.

We always feel like we’ve stepped inside a Peter Max print at this party. Where do you get your inspiration for the decorations?
The culture of the ‘60s is an endless universe of inspiration to us, along with the magical island of Ibiza. Musicians including The Beatles, The Doors, Led Zeppelin, Aretha Franklin, The Rolling Stones, and many, many more are great inspirations, but also artists such as Andy Warhol, fashion designers like Mary Quant and Paco Rabanne, films like Easy Ryder, events like Woodstock… Flower Power by Pacha pays homage to that creative decade that changed the vision of the world for many people, and Ibiza itself.

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Some of the decorations (like the signs about the sexual revolution) felt particularly poignant this year in light of the political climate in the United States and the world in general. Do you think the significance of Flower Power in these times has evolved? Absolutely, all the issues of that era remain current today: gender equality, the love for the environment and nature, equal pay, rejection of war, to name a few. And human beings pursue the same ideals today as they did 50 years ago: love, peace, harmony, brotherhood, and happiness. The only difference is the way we make our voices heard. Music was the way in the ‘60s; now, it’s through technology.

How has party design and promotion changed in recent years? In the era of Instagram, do you feel pressure to create bigger, more extravagant decorations and parties?
We work street and digital promo equally, as well as PR. Social media is just one more tool to help us connect with the crowd before they arrive on the island. It also allows us to spread creative content and keep the crowd tuned in all year long.

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How do you strike a balance between keeping the authentic spirit of the party that is almost 40 years strong, with the need to continue to provide something new for partygoers who return year after year?
We renovate our show every summer to keep it fresh and fun, but that’s easy for us. This year, Flower Power is offering new performances and completely new decorations. Some shows remain because they’ve become a symbol of the party. Ibiza will always have a hippie soul and the values Flower Power by Pacha represents are universal and timeless, along with the music that makes the dancefloor vibrate every Wednesday with inspiring songs everybody loves to sing and dance along to.

If you could go back in time to one year in Ibiza’s history, what year and why?
We’d die to be any day at Café Montesol in the 1960s, when that was the place to be.

Made In Italy is celebrating its 25thanniversary this summer. Can you name a few highlights from your incredible career on Ibiza and elsewhere?
There are many – 25 years is a long time! The highlight in our career is still being here, doing what we like the most: making people happy and creating happiness on our beloved Ibiza, the best place in the world.

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What’s next for Made in Italy in 2019?
We’re working on different projects this summer. Apart from Flower Power, we’re celebrating 25 years in the music entertainment industry with a series of events called Transcendance at Blue Marlin Ibiza. This monthly residency is a musical journey led by the DJs who have made us dance on Ibiza over the last 25 years, including Roger Sanchez, David Morales, Smokin’ Jo, DJ Sneak, and Bushwacka. And our live music production, Brutal Ibiza, every Saturday at Privilege presents some of the greatest Latin Urban live music every Saturday until September 28th. We also run parties in Italy and we’re working on a festival to be announced very soon!

Flower Power by Pacha is on every Wednesday night until October 2nd.

Further Information
fb: www.facebook.com/flowerpowerpacha
w: www.pacha.com
w: www.iproductionsevents.com
w: www.madeinitalyibiza.com

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May 2019

WED 29 MAY 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.

June 2019

WED 05 JUN 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 12 JUN 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 19 JUN 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 26 JUN 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.

July 2019

WED 03 JUL 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 10 JUL 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 17 JUL 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 24 JUL 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 31 JUL 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.

August 2019

WED 07 AUG 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 14 AUG 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 21 AUG 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 28 AUG 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.

September 2019

WED 04 SEP 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 11 SEP 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 18 SEP 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 25 SEP 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.

October 2019

WED 02 OCT 2019
Event expired
  • Flower Power@ Pacha Ibiza
  • Lineup:
  • TBC
  • Important Information - Essential Ibiza can only provide collection vouchers for this event. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.