Promoters With The Midas Touch

Posted on August 11, 2018

Words: Iain Thomson

Images: Andrés Iglesias

If you are not familiar with the names Rossano Lucidi and Alessandro Gaeta, the men behind new entertainment and promotion company I Productions, you will no doubt have danced at one of the parties they have brought to Ibiza. This is the brand new adventure from the team that brought us Made In Italy Ibiza and, in recent years who were instrumental in Pacha’s Flower Power Party.

When it comes to throwing a party, there are few people in the world more experienced than Rossano Lucidi and Alessandro Gaeta. Whether that’s an intimate underground gathering, a huge club night or a nostalgic trip back-in-time, the duo has been at the heart of some of the Ibiza’s great parties. From Made In Italy, where they were one of the first promoters to invite international DJs to visit the island and play, to their recent involvement with Flower Power at Pacha, these are two guys that have made a lasting impact on the evolution of the clubbing capital. With one of the hottest parties of the summer, Vibra! currently packing Amnesia every Wednesday and a series of one-off gatherings forthcoming, we thought it was about time we caught up and chatted to the guys…

20180517 Ip Personal AR0043

Vibra! has been one of the biggest parties of the summer so far, how satisfied are you on how the concept has evolved and how the Ibiza crowd has embraced it?
We’re very happy and grateful for the great reception. Latin music is one of the genres most on demand nowadays all around the world so, we are not surprised with how the Ibiza crowd has embraced it. Ibiza has been always about trends and diversity and having the opportunity to bring together the most acclaimed Latin pop stars this summer in Ibiza is a present for those who love this kind of music, who are many.

Was there a risk in bringing a completely different style of music to the clubbing capital of the world?
The risk always exits in this industry, as it’s highly competitive and unpredictable. It doesn’t matter what kind of project you get involved in, the probability of success or failure is equal. Having said this, we were sure that Vibra! would be a success. Latin music is a growth industry. Only in 2017 it grew 37%, generating 243 million dollars, what represents 2.8% of the value of the music industry worldwide.

What has been the highlight of the concept so far for you?
Each night is a highlight. Artists such as Luis Fonsi, Daddy Yankee, Sebastian Yatra, Karol G, J Balvin, Ozuna… They’re big stars, the Champions League of the Latin music, and the vibe of their live performances in Amnesia’s Terrace is amazing. It’s so exciting to see the dance floor absolutely packed every Wednesday. And this is just the beginning. Vibra! has much more to offer so keep tuned for what is to come…

20180517 Ip Personal AR0059

What is it like to work with Gianluca Vacchi, one of the most recognisable people on the planet?
Gianluca Vacchi is a great guy and such a professional man. He loves music and knows how to make people happy, both crowd and the guests; he’s the best host ever. His enthusiasm is infectious and it’s a true pleasure for us to be working with him on this project. He’s the best partner in this adventure.

You are no strangers to Ibiza, Made In Italy was one of the first parties to bring international DJs to the island; you’ve taken things up a notch inviting some of the biggest Latin pop stars to perform; how challenging was it to secure those bookings?
We’ve been working on the launch of Vibra! since September last year. Vibra! is a big production and a new concept as well. Since the beginning, our premise was to bring to Ibiza this season the best Latin pop stars of today, what certainly was a challenge. To count on the support of Universal Music Latino, such an important music label, under the coordination of Spaceship Management, made this challenge easier. We are very happy with the line-up, which showcases up to 12 international singers, most of them performing for the first time in Ibiza this summer thanks to Vibra!

Made In Italy celebrates its 24th birthday with a celebration in Blue Marlin Ibiza on August 15, with DJ Ralf, Buschwacka and Paola Poletto.
Yes, Made in Italy is, for us, the beginning of anything, the brand that kicked off our adventure in the music entertainment industry in Ibiza in the 90’s. It’s so special for us so that we love celebrating with our friends every summer this anniversary-party, where we invite to play those DJs that have accompanied us over the years, artists like DJ Rallf and Buschwacka. For the first time, the anniversary will take place at Blue Marlin Ibiza, a wonderful venue to see all our friends having fun on August 15th on the island.

20180517 Ip Personal AR0068

You return to Blue Marlin Ibiza on 23 for Beat Experience, what makes the Cala Jondal venue the perfect place for your gathering?
Blue Marlin Ibiza is by the sea, an open-air venue, the perfect spot to listen to Jim Morrison, Janis Japlin, Patti Smith, The Beatles, Bob Dylan… as the sun goes down in the bay of Cala Jondal. People who love music from the 60’s and 70’s are going to love this unique event.

This summer has seen you with more time to focus on your own concepts, since leaving Flower Power at Pacha, how has the transition been?
It’s been a natural transition. We worked 7 years on Flower Power together with Pacha. It was a fantastic time. To work Piti Urgell, founder of Flower Power, and all the team of Pacha on this iconic party was a dream. Pacha is an institution that has given us great moments and we will always remember that time like a very special time in our careers. It just was the correct time to move forward and go ahead with new projects.

What else can we look forward to from I Productions this summer?
Great parties, good vibes and passionate ideas inspired by the island to be shared with all the people who love Ibiza, music, fun and happiness.

More Info
www.iproductionsevents.com

Amnesia Vibra Essentialibiza 2018 By Tamara Sini 006

June 2018

WED 27 JUN 2018
Event expired
  • Vibra! Opening Party@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.

July 2018

WED 04 JUL 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 11 JUL 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 18 JUL 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 25 JUL 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.

August 2018

WED 01 AUG 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 08 AUG 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 15 AUG 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 22 AUG 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 29 AUG 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.

September 2018

WED 05 SEP 2018
Event expired
  • VIBRA!@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.
WED 12 SEP 2018
Event expired
  • Vibra! Closing Party@ Amnesia
  • Important Information - Essential Ibiza can only provide collection vouchers for Amnesia. You will have to collect your ticket from one of the many outlet locations on the island, this is all detailed in your confirmation email.