Avicii Opens With A Roadblock

Posted on July 22, 2014

Words: Lena Kotchetkova
Images: Hrvoje Slebur

Exactly a year ago all the world was talking about an EDM star who had just released a massive country hit: it was Avicii and ‘Wake Me Up’. Taking international music charts by a storm, it revealed another creative facet of the talented Swedish producer and proved to his multi-million strong audience that quality music can never be confined to any genre. In September the album followed: called ‘True’, it was indeed a revelation, but not quite the end of the journey. In 2014 its remixed version ‘True (Avicii by Avicii)’ saw the light – as the name says, every single track of the LP was remixed by his author, exposing a new vision of the tunes that his dedicated audience had learnt by heart.

Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 1
Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 3

During the previous season of his weekly residency at Ushuaia, people perceived Avicii as a great DJ, a role model for the younger generation and a handsome guy, rare a girl can avoid having a crush on. This summer Avicii is much more than that: he is a big musician first and foremost. Coming back to his Sunday residency on July 20, he is bringing to Ushuaia something more significant than just EDM and a show with stunning production. This will be a very short Ibiza season for him, only 7 weekly gigs from July 20 to August 31, but every minute of each event will be very much worth catching. Among the stellar guest DJs there will be such artists as Laidback Luke, Joachim Garraud, Martin Garrix, Wyclef Jean, Benni Benassi and John Dahlbäck, and you are advised to buy your tickets in advance, sold out shows are inevitable!

Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 6
Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 12

On July 20 the day was hot, if not to say sultry. In the first couple of hours the opening had that proper beach party vibe, soundtracked by Josefin Rosen and Syn Cole. When Cazzette took to the decks, the venue was already seriously full, and the atmosphere started to electrify. However, it was still a bit too hot for a full-fledged dancing workout, and many people enjoyed strolling around the pool, sipping drinks and taking selfies in the uberstylish setting of Ushuaia. At around 9pm Arty appeared on stage to perform a set that ushered in Avicii and flawlessly matched the style of what the host of the event would play later. And finally that host was there.

Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 23
Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 29

Even watching from the furthest end of Ushuaia, almost from the beach, you could feel how confident Avicii was. Dancing and swaying to the beat, he felt very much at home on the stage that he must have been missing during all those long winter months. Neither the geometric cage-like decorations, nor the throbbing lasers could distract the attention of the audience from the musician, who held the public in the palm of his hand – looks like it was not by chance that Forbes magazine put him on their list of the World’s Most Powerful Celebrities. Instead of churning out EDM bangers, he spun a truly beautiful selection of songs – yes, proper songs with lyrics and choruses with something deliciously ethereal about them. The big-room beat wasn’t completely left out though, regularly making its way through catchy choruses and showcasing how superbly tuned Ushuaia’s sound was – extremely powerful yet as soft as velvet, it didn’t assault the ears no matter where you stood. But well, very few were standing at that time: after darkness fell and the heat subsided, the eager and responsive public began to dance and jump, leaving it all on the dancefloor, sharing positive vibes and the love of the blonde magician on the stage. It was the climax and at the same time just the beginning: with six more Sundays to come, Avicii will be casting his spell on Ushuaia again and again.

Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 31
Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 30
Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 32
Avicii Opening Party at Ushuaia by essentialibiza photograph by Hrvoje Slebur Ibiza 2014 33