Hosting a summit in Ibiza where the main focus is getting 'back to business' may seem like a contradiction in terms but where better to discuss and plan for the future of the electronic industry than in the very place it is enjoyed most? In the two short years that the IMS has been running it has become one of the most important meeting of minds in the calendar. Essential Ibiza caught up with founding partner Simeon Friend to get the low-down on IMS 2010. The IMS has become one of the years most important dance music related events; to what would you attribute this immediate success? A gap in the international market for a pioneering and forward thinking music conference; its unique geographical location, cutting edge content and its calendar timing. The ethos of the IMS is 'Back To Business', is this a reflection on other conferences becoming more night time led or a realisation that we need to take the future of our industry more seriously? A bit of both. All partners felt that the industry was in a bad way and that too much focus was on the partying side rather than focusing on the potential business that we knew was still possible. The conference addresses major topics that affect everyone in the business from how to monetise online to licensing tracks for commercial use in advertising, film and television. What have been the major developments to emerge from IMS to date? The IMS vote, which allows delegates to instantly vote on the key issues being discussed, has allowed us to monitor the changes in the industry over a period of several months, which in turn has helped shape the debate the following year. To feel we are influencing the industry in a business sense is a wonderful development we're all very proud of. Closer to home, last years Grand Finale saw Dalt Vila play host to the first dance music event ever hosted in Ibiza Old Town, made possible by our relationship with the Consell. Since then our relationship with the government has strengthened further and IMS are an integral part of the Ibiza Music Cluster initiative directed by central government in Madrid. Encouraging the authorities to recognise the business credentials of the music industry in Ibiza has been perhaps the most rewarding development of IMS so far. What can attendees expect from IMS Ibiza 2010? Increased delegate attendance, a major announcement regarding polling charts, inspiring keynote speech and Grand Finale performance from Mark Ronson and Ghetto tech band Buraka Somma Sistema rocking Ibiza old town to its foundations!