elrow x ABSOLUT Presents MIDSOMMAR Festival Frolics

Posted on August 11, 2018

Words: Lara Young

Images: La Skimal

Ibiza is not short of outrageous parties, but when we arrived at Cova Santa to check out brand new festival concept MIDSOMMAR – a creative collaboration between elrow and ABSOLUT vodka, we had to pinch ourselves to make sure we weren’t hallucinating. Entering the freshly landscaped venue where a giant purple toadstool stood amongst lush green grass (well – astroturf), we caught sight of flower-adorned elephants statues lazing around a glistening pond whilst brightly painted nymphs came roly-polying towards us down the grassy hill to the sounds of a jazz band. Say what?

Held for the very first time at the multi-terraced al fresco party spot in the hills outside San José, Cova Santa had truly been transformed into a magical wonderland. The elrow crew is, of course, already known for their incredible shows and parties taking place in over 70 cities around the world, and the invitation to MIDSOMMAR announced that the event was to be ‘a day and night of feasts, wild dancing, cocktails and play. When the sun never sets, anything can happen…’

El Row Midsommar Essentialibiza 2018 By La Skimal002

El Row Midsommar Essentialibiza 2018 By La Skimal003

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Suitably intrigued, we arrived at 7pm and were entertained from the outset as elaborately dressed performers appeared seemingly out of nowhere, mingling with the inquisitive crowd. Having been given strawberries by an eccentric chef in goggles and gifted flowers by ladies in gowns embellished with flora, we were led to a wooden area where stunning floral headdresses and body glitter designs were offered to guests for the ultimate festival look. Once transformed, we headed straight for the maypole where an opening dance was performed by mystical creatures and characters, some of whom skillfully towered on stilts above the captivated audience.

El Row Midsommar Essentialibiza 2018 By La Skimal007

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While dining at this event is optional, we were lucky enough to join the feast arranged on long communal tables on the terrace overlooking the ongoing festivities. A fusion of Swedish cuisine was served in tribute to the original Midsommar celebrations, which mark the start of the annual holidays and align themselves with the rhythm of the season, traditionally including the making of flower wreaths and family gatherings around the maypole. The creatively curated menu by Espai Kru included an innovative mix of sharing plates such as seaweed bread with anchovy butter, quinoa with tuna belly, Alaskan salmon with béarnaise sauce, stewed veal meatballs and strawberry cake.

El Row Midsommar Essentialibiza 2018 By La Skimal008

El Row Midsommar Essentialibiza 2018 By La Skimal009

El Row Midsommar Essentialibiza 2018 By La Skimal011

Accurately adopting Swedish tradition, it was not long before the music took centre stage. As the feast drew to a close and the sun began to set on the horizon, the party gained momentum in full elrow style. With the likes of 2ManyDJs, Damian Lazarus, Crazy P, Acid Mondays and Alfredo billed to play, the festival offered an electornic music smorgasboard that saw the dancefloor buzzing from the word go. In typical extravagant elrow fashion, bubbles were projected from the ceiling as more theatrical performers and gymnastic entertainers immersed themselves into the crow gathering in front of the stage, which had been decadently designed to represent the sun that continues to shine into the early hours.

El Row Midsommar Essentialibiza 2018 By La Skimal012

El Row Midsommar Essentialibiza 2018 By La Skimal013

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Although theatrical entertainment and cuisine is a big part of the MIDSOMMAR concept, the focus on the music was never lost. Kicking off proceedings was the legendary Alfredo Fiorito, widely credited as the ‘Father of the Balearic beat’. As the night unfolded, the sonic journey moved through a range of genres including disco-infused house vibes from De La Swing and Crazy P, irresistible deep house soundscapes from Damian Lazarus and energetic techno beats by Acid Mondays to name just a few.

El Row Midsommar Essentialibiza 2018 By La Skimal016

El Row Midsommar Essentialibiza 2018 By La Skimal017

El Row Midsommar Essentialibiza 2018 By La Skimal018

Set to be another winning formula for the elrow brand, proudly sponsored by ABSOLUT who offered a range of delicious vodka-based cocktails throughout the event, we enjoyed our magical journey and left very much in need of an annual holiday whilst our throbbing feet recover from dancing!

Further Information:
fb: www.facebook.com/elrowofficial

El Row Midsommar Essentialibiza 2018 By La Skimal020

El Row Midsommar Essentialibiza 2018 By La Skimal023

El Row Midsommar Essentialibiza 2018 By La Skimal022

El Row Midsommar Essentialibiza 2018 By La Skimal024