Eric Wahlfross is one of the c-founders of Soundcloud, possibly the most used software programme for sharing sound through the internet. He has seen his idea rocket from zero users to over 20 million throughout the world I a relatively short space of time. In town to collect the Cutting Edge Award at tonight’s Ibiza DJ Awards in Pacha, we caught up with him in Ocean Drive before hand to get some more information behind his groundbreaking idea…
Where did the idea for Soundcloud come form?
Soundcloud really came out of our own need, as users of different tools on the web, I was doing music and my co-founder was doing sound production for films, we wanted to solve the problem of sharing a sound simply across the web. When we met each other we were studying engineering and I had been working with the web quite a lot as well and it basically started as this very simple idea of sharing a sound a simple way across the web and it sort of grew from there.
When did you first discover Ibiza?
This is actually my first time in Ibiza, believe it or not! I’ve been living in Berlin for five years and I was active as a musician quite intensely a couple of years before that and was actually invited twice to Ibiza but on both occasions the gig got cancelled just before and I somehow never managed to get here before now.
How surprised have you been with the rate and size of the growth of Soundcloud?
It’s amazing to grow from zero users to over 20 million users around the world. Essentially what we are building is a core intimate infrastructure, just like youtube is doing for video we’re doing it for sound, it has a lot of potential. Basically anybody now with a mobile phone/ smart phone with an Internet connection can use it.
Did you expect it to be embraced by the world’s DJ community?
We definitely wanted it to become something like that, our philosophy is very much in line with the general principles of the Internet, the fact that you can read and write, you can upload or download sounds and you can listen to it and the best stuff rises to the top and everybody can link to each other and follow each other and so on. So all of those principles apply to soundcloud more than something more traditional like i-tunes or something like that, so it’s a very living community. We like the interactive element of what we do.
What’s the next level for Soundcloud?
I would say by far the biggest thing are mobile phones, the fact that they are getting so good and so well connected and easy to use so that sort of takes the whole market size to a whole different level basically even like I rural Africa people have smart phones, you can basically connect the whole world trough these devices and also these devices lend themselves very well both for listening and for recording our app has a record button, so you can record and share right away.